Sustainable Development Goals

Driving sustainable impact at Brightest

 

At Brightest, we are dedicated to making a positive impact on society by aligning our efforts with the United Nations Sustainable Development Goals (SDGs). These goals serve as a guiding framework for our corporate social responsibility initiatives:

 

• Brighter Pur Sang: Giving back to the community

In 2022, we launched our “Brighter Pur Sang“. Through a social media campaign, we boosted blood donations by rewarding all donors with a sangria box. Together we donated 17,5 liters of blood and supported vital healthcare services and people in (medical) need.

 

• Empowering children through sport: our latest initiative

Continuing our dedication to social development, we are thrilled to announce our newest initiative in collaboration with Veelohero. By purchasing sport shirts, we promote an active lifestyle while also contributing to a meaningful cause. We donated €200 to Het Kinderkankerfonds, supporting children battling cancer together with their families.

 

• Feedback forest: growing together

At Brightest, we believe in the power of feedback and its role in continuous improvement. As part of our “Feedback Forest” initiative, we plant a tree for every customer feedback form filled out. This program not only encourages feedback but also contributes to reforestation efforts, helping combat deforestation and mitigate climate change. In collaboration with Bwoods.

 

• Electrifying our fleet: driving towards a sustainable future

Last but not least, in line with our commitment to sustainability, all Brighters will transition to electric vehicles. By electrifying our fleet, we reduce our carbon footprint and demonstrate our dedication to environmental change.

 

All our Brighters understand the importance of corporate social responsibility and are dedicated to driving positive change through actions. Join us on our journey towards a brighter and more sustainable future for all.