Crown yourself donor


In the kingdom of generosity, the Bright Crown has won all hearts. We invite you to join this kingdom by donating blood at your nearest donor center. As a celebration for this new blood bond we offer you a bottle of cava and a crown card, which can be picked up in one of our “palaces” in Kontich, Genk or Ghent.

Hands holding a golden crown
How to join the party

Claim your bottle of cava

The conditions of entry are clear: Donate blood, plasma or platelets at your nearest donor center and provide us with your proof of donation.

Bonus: win a special Royal Gift Box

A party is only complete when there are gifts to be picked up in addition to 👑 and 🥂. Take a photo of yourself shining like a true king/queen with your Brightest crown card and/or glass of cava. Share the photo on Instagram with the hashtag #brightroyals and tell us why you think generosity deserves a crown.

The most beautiful, inspiring entry will win a special Royal Gift Box, filled with products from well-known purveyors to the kingdom (Alken Maes, Leonidas) and a donation of €100 to a charity of your choice in your name. In addition, the winner will receive the honorary title “King/Queen of Generosity”.

Follow us on social media to stay informed about this campaign and the results. Tag all your friends with a golden heart, and give them the opportunity to participate too.

Join us in spreading the message of charity and kindness. ✨

Wholehearted comitted

Take a look at our other SDG campaigns